Slate Magazine has an article about how, unlike Christmas, Easter has largely resisted mass commercialization.
Even the resurrection, the joyful end of the Easter story, resists domestication as it resists banalization. Unlike Christmas, it also resists a noncommittal response. ... Easter is an event that demands a "yes" or a "no." There is no "whatever." ...
What does the world do with a person who has been raised from the dead? Christians have been meditating on that for two millenniums. But despite the eggs, the baskets, and the bunnies, one thing we haven't been able to do is to tame that person, tame his message, and, moreover, tame what happened to him in Jerusalem all those years ago. That's one reason why you don't see many Easter cards, Easter gifts, and Easter decorations; why the stores aren't clogged with shoppers during Lent; and why the holiday is still, essentially, religious.